Учебно-методическое пособие по развитию навыков профессионального общения. В двух частях. Ч.1: Management. Руденко Т.П - 37 стр.

do not become discouraged by a setback,” Jeffry A. Timmons writes in          step without a cool drink. I didn't realize it then, but I had responded to
The Entrepreneurial Mind. “They see opportunity where others mostly           the first precept of an entrepreneur: I had recognized a need.
see obstacles.” If you fit that description, add 4; if not, subtract 4.              My grandfather staked me to five dollars to buy 100 bottles of
       12. Are you an optimist?                                               Coke. But before I could take my first step into the world of high fi-
       A positive attitude is important for the entrepreneur. “At least a     nance, I had to set a priée for my goods. With naive boldness, I settled
half-dozen people warned me that the economy was bad and the compe-           on a markup of 100 percent!
tition too tough for starting my photography business,” recalls Bob                  Business was brisk the first day and got better as thé week pro-
Satter. “But I was convinced I could make a go of it – and did.” If you       gressed. You would have thought I was a pint-size John D. Rockefeller.
consider yourself an optimist, add 2; if not, subtract 2.                     My grandfather was of that opinion. So you can imagine his shock
       Now look at your final score. If you tallied roughly plus 20 or        when, having sold my entire stock, I had only four dollars to show for
more, that suggests you have everything going for you. A score of zero        my efforts.
to plus 19 isn’t as promising, but still points toward a strong head start.          Few of my customers could afford to pay ten cents for a bottle of
       If you scored between zero and minus 10, your chance of making         soda. Many couldn't even afford the nickel I needed to break even. It
it in your own business is probably marginal. Finally, an E.Q. below          was so hot that I couldn't bear to let anyone go away empty-handed, so I
minus 11 is a clear signal that your talents may lie elsewhere. So, if you    trampled my bottom line by giving away my merchandise. My first
aren’t in business for yourself rejoice! If you are , and have made it a      business was.a financial failure, but it sure built up a lot of good will.
rousing success in spite of your score, remember: entrepreneurs don’t                Entrepreneurs can be found everywhere – from fellows with out-
always do well on tests!                                                      door lunch wagons to people within the corporate mainstream. Their
                                                                              common bond is that they are risk takers, willing to roll thé dice with
       SOME QUESTIONS FOR DISCUSSION                                          their money or put their reputations on the line in support of an idea or a
       1. Do you agree with your results? Do you think you can work           project. They're following their own visions, and hâve decided to make
for yourselves? Can you give your reasons for or against it                   the sacrifices necessary to achieve success.
       2. Do you agree with the very idea of such kind of test? or maybe             In 1968, after 18 years at Lever Brothers and Playtex, I left my
it’s useless?                                                                 job. I had long thought of doing something on my own, but it was talk-
                                                                              ing with friends and attending a seminar on entrepreneurship that gave
      TEXT 8                                                                  me the push I needed. I bought into the Benrus Corporation. Then in
                   Are you an Entrepreneur?                                   1979 I acquired the Remington Company.
                                                                                     Thirty-five years of experience has given me a good idea of the
      Here's how to tell if you've got what it takes. Victor Kiam Con-        entrepreneur's profile. To find out if you have the right stuff, ask your-
densedfrom “Going For It! How To Succeed As An Entrepreneur”.                 self:
      When I was eight, the streetcar named Desire ran only four blocks              1. Do I have enough self-confidence? Before the startof the 1985
from my home in New Orleans. But the Sound of eager Desire racing             baseball season, Pete Rose was asked how many times at bat it would
through the night did not inspire me – as it did Tennessee Williams – to      take to get thé 95 hits lie needed to break Ту Cobb's record. Rose re-
spin a passionate taie. Instead, it invited the entrepreneurial muse to       sponded, “Ninety-five. I expect to get a hit every time up.”
whisper the suggestions that guided me to the path l'm still traveling.              You must believe in yourself. In a corporation, you want thé peo-
      That summer I noticed that people getting off the streetcar at the      ple working under you to follow your lead; you want your superiors to
end of the day looked as if they would pass out if they had to go another     respect your judgment. If you're running yotir own business, you want

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