Деловые переговоры на иностранном языке. Английский язык. Часть 1. Лазаричева Е.С. - 22 стр.

                                                                                            Early program-length commercials featured such lovably dolls as
                       подавать                                                   Strawberry Shortcakes and the Smurfs, but by 1985 they included such aggression-
3. to apply            заявление;           29. to fire          увольнять        oriented products as He-Man and the Masters of the Universe, G.I.Joe: A Real
                       применять                                                  American Hero, Transformers, She-RA: Princess of Power, M.A.S.K. (Medical
                       применение,                                                Armoured Strike Command), Thunder Cats, Voltrol and Rambo.
4. application                              30. freelance        внештатный
                       заявление                                                            Children, who at early ages have difficulty distinguishing between
                       прикладывать                              управлять        commercials and programs, now found that there was no difference. Efforts by
5. to attach                                31. to handle
                       (к письму)                                чем-либо         Peggy Charren, founder and president of Action for Children's Television (ACT),
6. attachment          приложение           32. to hire          нанимать         to get the FCC to enforce its own regulations, which sponsors to be identified, fell
7. to be available     быть доступным       33. influence        влияние          on deaf ears. The FCC philosophy of the 1980s was that the marketplace, not
                      быть связанным с,                                           government regulations, should determine what was in the public interest. In any
8. to be related to                         34. intern           стажер
                      иметь отношение к                                           case, by the end of the 1987-88 season, ratings for the animated superhero shows
9. to be valued        быть оцененным       35. internship       стажировка       began to decline, as children tuned in to new live action game shows, like cable
                                                                                  network Nickelodeon's Double Dare and Lorimar's Fun House, or watched their
10. campaign          кампания              36. non-profit       некоммерческий   own videocassettes.
                                                                 возможность,               Concerns about children's TV programming did not start with the product-
11. competition       конкуренция           37. opportunity                       oriented children's shows, however. They are as old as the medium itself. Early
                                                                 шанс
                                                                 представлять,    concerns centred around physiological effects (will staring at a picture tube ruin a
12. competitive       конкурентный          38. to perform                        child's eyesight?) as well as on emotional or psychological effects. Numerous
                                                                 выполнять
                                                                 выполнение,      studies have been conducted over the years to examine TV's effects on children.
13. completion        завершение            39. performance                       Early research by the National Television and Radio Centre in the late 1950s and
                                                                 исполнение
                                                                                  early 1960s concluded: "For some children, under some conditions, some television
                                                                 возможность,
14. to complete       завершать             40. possibility                       is harmful. For other children, under the same conditions, it may be beneficial. For
                                                                 способность
                                                                                  most children, under most conditions, most television is probably neither harmful
                      согласовываться,
15. to conform to                           41. to propose       предлагать       nor particularly beneficial."
                      соответствовать
                                                                                            Most research seems to indicate that children do learn behaviour and that
                      составитель
                                                                                  television does play a role in teaching that behaviour. In her book Mind and Media,
16. copywriter        рекламных             42. proposition      предложение
                                                                                  Patricia Greenfield says that children often take well-known TV characters as
                      текстов
                                                                                  examples to be imitated. She points out that the day after "Fonzie" took out a
17. to depend on      зависеть от           43. to rely          полагаться       library card on Happy Days, there was a fivefold increase in the number of children
                      применение,
18. implementation                          44. to require       требовать        applying for library cards in the United States. She contends that TV can be a very
                      внедрение                                                   positive force in the lives of children if it is used constructively and if parents
                      внедрять,                                                   actively see to it that their children interact with the programs' content through
19. to implement                            45. requirement      требование
                      применять                                                   discussions and parental explanations.
                      сотрудник                                  ответственност             Such parental involvement is not always possible, however. Recent
20. employee                                46. responsibility
                      (нанятый)                                  ь, обязанность   changes in our culture regarding the traditional nuclear family are creating new
                                            47. to be            быть             problems. The traditional family where the father works and the mother stays home
21. employer          работодатель
                                            48. responsible      ответственным    has been replaced with situations where either both parents are working or the
                      вкладывать                                                  household created a new kind of child in the United States - the "latchkey kid."
21. to enclose                              49. to satisfy       удовлетворять
                      (в письмо)                                                  Millions of American children today go home from school to fend for themselves.
23. enclosure         вложение              50. success          успех                      Many observers of this new trend contend that today's American child no
24. to include        включать              51. to succeed       преуспеть        longer obtains his or her cultural values from the traditional family structure, but
                      гарантировать,                                              instead gets them from the mass media. And some critics say that what they are
25. to ensure                               52. supplier         поставщик
                      удостоверять                                                getting is a popular culture filled with sex and violence.
26. executive         исполнительный        53. to supply        снабжать                   However, some research studies have shown that TV has a positive impact


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